There are several reasons why a product may be better off being certified rather than not. Here are a few possible reasons:
Quality Assurance: Certification can serve as a form of quality assurance, as it indicates that the product has been tested and meets certain standards. This can be particularly important for products that may pose a safety risk or that are intended for use in critical applications.
Consumer Confidence: Certification can help build consumer confidence in a product. When consumers see that a product has been certified by a reputable organization, they may feel more comfortable purchasing it, especially if they are unfamiliar with the brand or product.
Compliance: Some products are required by law to be certified in order to be sold or used in certain jurisdictions. For example, medical devices must be certified by regulatory bodies such as the FDA in the United States.
Competitive Advantage: In some cases, certification can provide a competitive advantage for a product. If a product is certified while competing products are not, it may be seen as a higher-quality or safer choice by consumers, which could lead to increased sales.
Overall, certification can help ensure the quality and safety of a product, build consumer confidence, ensure compliance with regulations, and provide a competitive advantage.